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First issue: Summer 2003
Frequency: Quarterly (Planning to go bimonthly, 6 issues per year, by Winter/05)
Circulation: 35,000 (10,000 to bookstores, 20,000 to tea rooms, & 5,000 promotional)
Projected: Fall/03 40,000 copies; Winter/04 45,000 copies; Spring/04 50,000 copies
Size: 5.25 X 8.25
96 pages, SS, full-color throughout
Retail Distribution: Nationally to all major book chains, alternative, and gift retailers.
Trade Distribution: To be available for resale in over 500 tea rooms by June 03.
Price: Over the counter at $4.95 per copy
Subscription: Annual at $18.00 USA$
Please request a Media Kit for the latest prices, schedules, and guidelines.
Advertising sales: Call Robert Brekke at 1.800.578.0591
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TRG&D is conducting a 3-month-long telephoning campaign to reach every tea room possible. The magazine hosts a 20-page section titled "International Tea Room Listing", which will list up to 1,500 tea rooms free. All tea rooms in the database will be contacted monthly and prompted to carry the magazine. They will be asked to make suggestions for bettering customer service, and how to improve the magazine's editorial lineup.
TRG&D has implemented a well planned and focused advertising and publicity effort to solicit subscription sales. We have contracted to advertise in popular magazines, on tea web sites, and in media outlets that have audiences with demographics similar to our readership. We are supplementing the advertising with a publicity campaign with press-releases, news articles, and feature interviews in most major and many secondary media markets--both print and radio.
TRG&D is published by Publishers Design Group. We draw on their resources and their 15 years of experience in publishing, marketing, and design. Visit their web site at www.publishersdesign.com and see the depth and quality of work represented.
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