The Retail Book Trade: Tea Room Guide & Digest is shipped four times a year to book stores, gift shops, and alternate market retailers that have been carefully selected because of their customer profile. Tea Room Distribution: Of the 35,000 issues distributed, approximately 15,000 will be sold through tea rooms to their patrons. Tea Room Guide & Digest will be available in up to 500 tea rooms by June, 2003. Public Relations Campaign: We have also implemented a focused advertising plan to solicit sales through popular magazines, on tea web sites, and in media outlets that have audiences with demographics similar to our readership. We are supplementing advertising with a publicity campaign that includes press-releases, news articles, and feature interviews in most major and many secondary media markets—both print and radio.

First issue: Summer 2003
Frequency: Quarterly (Planning to go bimonthly, 6 issues per year, by Winter/05)
Circulation: 35,000 (10,000 to bookstores, 20,000 to tea rooms, & 5,000 promotional)
Projected: Fall/03 40,000 copies; Winter/04 45,000 copies; Spring/04 50,000 copies
Size: 5.25 X 8.25 (Digest), 96 pages, SS, full-color throughout
Retail Distribution: Nationally to selected major book chains, health outlets, alternative, and gift retailers.
Trade Distribution: To be available for resale in up to 500 tea rooms by June 03.
Price: Over the counter at $4.95 per copy
Subscription: Annual at $18.00 USA$
Executive Editor: Terie Cervone, 916.784.0500, terie@tearoomguide.com
Editor In Chief: James Norwood Pratt, jnp@tearoomguide.com
Advertising Sales: Lisa Camhi, 916.455.8682, adsales@tearoomguide.com